My Portfolio

About Me

Hello! I'm currently pursuing my Master's in Business Analytics in New Zealand (majoring in Marketing) I enjoy solving problems with data, building dashboards, and using Python, SQL, and econometrics to generate insights 🚀

📂 Portfolio

🧠 Brand Performance Prediction by Dirichlet-NBD

An analysis concentrated on brand profile and competitive status.

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📓 Repeat Buying - CTA

An analysis of repeat buying in FMCG.

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Local Experience

Front-of-House, Local Café Restaurant

Provide friendly customer service and ensure smooth daily operations in a busy café environment. Collaborate closely with kitchen and management staff to improve workflow efficiency and customer satisfaction.

Member, Marketing Association (New Zealand)

Participate in regular events and workshops focused on marketing analytics and community engagement. Build connections with professionals to explore real-world marketing strategies and data applications.

Volunteer, SPCA Animal Protection

Support animal care and welfare activities, including cleaning, feeding, and event assistance. Contribute to community outreach to promote adoption and raise awareness about animal protection.

Overseas Experience

Key Account Manager & PMO, Ping An Group.Ltd (2017-2024)

1. Data tracking and reporting – Used metrics and dashboards to monitor project performance per week/month/quarter/annual/temporary 2. Stakeholder management – Collaborated across teams and departments with zero complaints. 3. Negotiation and communication – Handled contracts, resolving issues, and aligning goals.

Banker/Data Analyst, Wuhan Rural Commercial Bank (2011-2016)

1. Generated RMB 3M in personal loans within six months; consistently met sales goals with RMB 500K average daily balance. 2. Processed 70+ daily transactions (deposits, withdrawals, remittances) with 100% accuracy and zero discrepancies. 3. Analyzed credit applications for SMEs and individual clients, and prepared credit reports and risk assessments to support lending decisions 4. Collaborated with branch managers to streamline loan approval processes. Awards: “Outstanding Employee of the Year” for three consecutive years (2011–2013).

Kia ora, I'm Inessa